Google Core Update 2018: Lessons for those in healthcare

The Google Core Update of August 2018 has left chaos behind.There is widespread loss in organic traffic...


Five Questions on Digital Marketing to Pradeep Chopra, CEO, Digital Vidya

Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry a…


Facebook’s 2018 Algorithm Update:Implications for marketers

When Google and Facebook make a change to their algorithms for ranking factors or user...



GMaking the most of your Influencer Marketing

We tell you ways and means to make the most of your Influencer Marketing Campaign...

Slaying it with Emails – an Infographic on effective Email Marketing

Most of us [marketers] may be aware of these hacks for "slaying it with but a quick visual recap…

The diagnosis and prognosis of a crisis unfolding on digital

Dealing with a crisis which is unfolding every minute can be brutal. The advent of digital mediums has increased the…



What do we know about the buzz around Fortis Hospitals (last 21 days)?

GenY Lab's listening engine, auris, as we call it, has been listening in to the buzz around the well known…

Do not wait for a viral campaign idea for your brand

As a marketing professional you’d have encountered these wonder stories about brands being...

What can make your campaign become viral?

Just off the top of your head, can you recall few social media campaigns that, as popular internet...